Robert Guadalupe Joins Multimedia Plus as SVP of Sales and Marketing
Industry veteran with 15+ years of SaaS, retail, start-up, and international business expertise positions company for enhanced growth
New York, NY – May 17, 2016 — Multimedia Plus (www.multimediaplus.com), creators of INCITE an app-based communications platform for the frontline to improve performance, has hired Robert Guadalupe as SVP, Sales and Marketing, reporting to David Harouche, Founder, Chief Executive Officer, Chief Technology Officer. Guadalupe’s responsibilities will include day-to-day operations for all aspects of direct and indirect sales, as well as overseeing new and strategic relationship building with leading retail brands.
“Robert is a proven leader who will help play a key role in executing our next phase of growth and expansion. As retailers around the world evolve their retail strategy with a greater understanding of the importance of a well-trained sales associate, MMP is uniquely positioned to address their needs. Robert’s understanding of SaaS and multi-product technology sales will be a major asset for us as we continue to grow our position as a market leader,” said Harouche.
Guadalupe is distinguished for his expertise in retail, media, and other service related industries, as well as his significant international experience and managing large sales teams. He previously served as SVP of Fashion Snoops Inc. where he catapulted revenue by a 55% increase in the first year. As VP of Sales at Stylesight, Inc. a leading global content and technology solution, he lead teams in North, South, and Central Americas. While at Worth Global Style Network (WGSN), the first online trend analysis and research service, he was part of the team that grew the business from $6M to over $40M.
“As brands realize the importance of the in-store experience and staying ahead of the mobile-savvy consumer, Multimedia Plus is leading the way in retail associate training and communicaitons. I’m excited to be joining a team that understands what it takes to be cutting-edge by creating a mobile platform that is engaging, demonstrates measurable results, and helps companies succeed through INCITE’s streamlined mobile first platform,” says Guadalupe.
Powered by QuizScore, INCITE communicates product knowledge and selling skills that deliver results with a private broadcast network and analytics to meet the demands of today’s global retailers. Developed from retail industry trends and feedback from clients, representing some of the most popular fashion and lifestyle brands, the newly released platform offers companies robust tools to maximize positive customer experiences by giving front line employees the training and communications they need.
ABOUT MULTIMEDIA PLUS
Multimedia Plus is transforming the way brands engage globally with app-based communications for the frontline to improve performance. MMP’s proprietary technology platform, INCITE powered by QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally and are translated into more than 22 languages.